Brand Standards

Meet Chicago Northwest — it’s better on the edge.

This branding guide is designed to help you ensure our brand standards, so that we can:

  • Tell a more consistent and compelling story with all our messaging.
  • Increase name recognition for our area, with all audiences.
  • Increase loyalty and visits/sales.
  • Focus on common language and keywords.

Download Meet Chicago Northwest Guidebook (9.8MB)

If you have any questions about the use of this guide, please contact Meet Chicago Northwest for clarification at