DESTINATION MARKETING ASSOCIATION INTERNATIONAL ACCREDITATION
The past year was marked by many changes and opportunities for the
Woodfield Chicago Northwest Convention Bureau
, including a corporate identity makeover, the addition of professional sales staff members, and most significantly, the achievement of international accreditation from the
Destination Marketing Association International
, the world's largest association of convention and visitor bureaus.
The
WCNCB
is the first convention bureau in Illinois to attain this honor and, to date, one of only 40 convention bureaus worldwide to achieve this goal.
DMAI Accreditation
recognizes the
WCNCB
for providing outstanding service in accordance with international standards. This honor assures our stakeholders and customers that our business operations, marketing programs, and group service programs are conducted with distinction and exceptional attention to detail.
In earning the
DMAP
accreditation, we were required to demonstrate compliance in 54 mandatory and 33 voluntary standards in 16 core competencies including governance, finance, management, human resources, technology, visitor services, group services, sales, communications, membership, brand management, destination development, research/market intelligence, innovation, and stakeholder relationships.
Although compiling the necessary documentation took only several months, the groundwork for
DMAP Accreditation
has continued throughout the
WCNCB's
nearly 25-year history as an economic development engine for Chicago's northwest metro area.
Destination Marketing Accreditation Program (DMAP)
First in Illinois to Achieve International Destination Marketing Accreditation